The focus of research is currently set on the management of disruptive innovation, technology acceptance and adaption, the individual modeling of and especially the integration of external actors into the innovation process. Especially in this last field, RWTH-TIM has become an international capacity, leading the research on the famous concept of “Open Innovation”. Therein, new forms of cooperation with and integration of customers into the innovation process are researched in close cooperation with international industry partners and other research institutions. Other focused research fields are the identification and overcoming of internal barriers to innovation and the management of multi-variant individualized product portfolios (Mass Customization).
The work is based on the assumption of an interactive process in which internal and external partners cooperate in an integrative value creation process. This process is enabled by extrinsic, but also social and intrinsic incentives which allow additional forms for the organization of value creation beyond hierarchies and markets.